ROC NATION RELEASE SPOTLIGHT
ROC NATION CAMPAIGN SPOTLIGHT
Grew Myaap’s monthly Spotify listeners from 200K → 700K+
Grew Myaap’s YouTube subscribers from 20K → 50K
Drove over 600K TikTok creations and 1B+ views under official sound
Secured national OOH placements in NYC and LA based on digital demand on YouTube Shorts
Pitched and placed the track in editorial playlists Fresh Finds and CST
#3 peak on TikTok Top 50
#3 peak on Viral Hits 50
Drove the campaign entirely through UGC and high-profile lean-in (SZA, Doechii, Ice Spice, Justin Bieber), repurposing top-performing content across platforms, and strategies that made people want to be part of the moment