JOSH HARRIS
DIGITAL MARKETING PORTFOLIO
Hello!
I'm Josh, a digital marketer and creative with 8+ years of experience building artist campaigns across recorded music, streaming, and social media. Throughout my career, I've worked with industry-leading companies including Island Records, Warner Music Group, and Amazon Music, helping shape campaigns for artists at every stage of their careers.
I currently serve as a Digital Marketing Manager at Roc Nation, developing digital campaigns and growth strategies for emerging and established artists across the company's distribution roster.
Outside of my day-to-day work, I'm also a content creator focused on music, pop culture, and the entertainment industry. With over 4 million likes across TikTok, I combine hands-on creator experience with music industry expertise, translating audience insights and platform trends into effective digital marketing strategies.
Artist Campaign: JAŸ-Z 30 ANNIVERSARY CONCERT SERIES
Served as principal on-site content lead for Roc Nation’s landmark JAŸ-Z 30 anniversary shows across the sold-out Yankee Stadium run and Los Angeles show, capturing short- and long-form content around performances, surprise guests, and fan moments.
Managed on-site editing and live posting across all Roc Nation social channels, turning captured footage into publish-ready content and delivering real-time coverage throughout each show.
Directed an off-site team responsible for rapid amplification of press coverage and guest appearances, coordinating their resharing efforts with on-site content delivery and helping drive millions of social views and engagements across owned and partner channels.
Artist Campaign: Ambré ‘PEYOTE’
Spearheaded Ambré’s ‘PEYOTE’ album rollout, independently leading campaign strategy and execution across digital marketing, platform activations, and live fan experiences. Secured Spotify OOH in Times Square and coordinated and ran the album release party.
Led promotion for a sold-out three-show run in Los Angeles, New York, and Chicago. The rollout also featured VEVO Studios performances, with release coverage and social support from Essence, XXL, Spotify’s Frequency, Amazon Music Rotation, TIDAL, and R&B Only.
Expanded Ambré’s digital audience with 6K new Instagram followers and 1.5K new YouTube subscribers, growing her communities to 164K and 50.4K, respectively. Ambré closed the campaign with 600K+ monthly Spotify listeners, alongside a sold-out run of shows across three major markets.
Artist Campaign: Myaap “Fairy”
Spearheaded strategy and execution for Myaap’s “Fairy” digital campaign, leading UGC amplification and influencer marketing to turn viral momentum into sustained audience growth.
Capitalized on participation from SZA, Doechii, Ice Spice, and Justin Bieber, identifying top-performing content and scaling its reach across platforms.
Translated digital demand into platform support, securing national OOH placements in NYC and LA through YouTube Shorts traction and pitching and landing editorial placements on Fresh Finds and CST.
The campaign grew monthly Spotify listeners from 200K to 700K+ and YouTube subscribers from 20K to 50K, drove 600K+ TikTok creations and 1B+ views under the official sound, and helped “Fairy” peak at #3 on both TikTok Top 50 and Viral Hits 50.
